Thriving Through Uncertain Times
How to Make the Best of 4Q
By Natalie Hammer Noblitt
Holiday season is both the most wonderful and stressful time of year for small store owners. Veteran retailers and business consultants Bob and Susan Negen of WhizBang! Retail Training have seen their fair share of election years and economic ups and downs leading into the fourth quarter. And while it’s inevitably tough to ride out the bumps of being a small business owner, they say you can make it through the upcoming holiday season not just in survival mode — but also getting ahead.
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