DESIGN FOR THE HOLIDAYS

Insider Merchandising Tips to Increase Your Q4 Sales

By Erica Kirkland

Keep It Fresh & Focused

“I was taught along time ago by a close friend who worked for Crate and Barrel for years to always be clear to the customer what you're selling,” says an Ohio retailer. “In other words, organize the merchandise in such a way that it's very easy for a customer to understand what they're looking at.”